High-Leverage Expertise:
 

• Compliance & Sector Expertise: Deep expertise in Section 508 accessibility/WCAG compliance, combined with two decades at the CDC, positioning for Digital Transformation roles in government, healthcare, and high-tech contracting.

• Program Leadership: Proven experience as a Program Director, successfully leading multi-year, enterprise-wide initiatives, including major Content Management System (CMS) implementations and organizational digital transformation.

• Impact: Translates complex government data into intuitive, accessible web design experiences while leveraging design systems thinking, multi-channel campaigns, and advanced analytics to achieve measurable results.
   

Areas of Leaders Expertise:
 

• Digital Transformation & Strategy Ownership: Developed and executed the digital strategy for the National Center for Injury Prevention and Control (NCIPC), translating the public health mission into actionable digital roadmaps and achieving 90% higher conversion rates through cross-functional coordination.

• Platform & Engineering Program Management: Directed the successful, large-scale implementation and management of a new Content Management System (CMS), driving a fundamental change in content workflows and boosting team productivity by 80% for over 300 content managers and developers.

• UX, Compliance, & Accessible Design: Mandated and executed a digital strategy that achieved and maintained 100% Section 508-compliance across all initiatives, leading the complete redesign of the CDC website and improving usability metrics for diverse audiences by 90%.

• Data-Driven Growth & Performance Marketing: Utilized A/B testing and in-depth user behavior data analysis to inform design decisions, leading to a multi-channel injury prevention campaign that delivered an 80% rise in click-through-rates and 60% growth in page views.

• Operational Excellence & Agile Leadership: Introduced and championed agile methodologies across technical and content teams, optimizing workflows and reducing project turnaround times by 20% while mentoring junior staff on digital best practices.
   

Key Achievements & Responsibilities:
 

• Directed the organizational digital strategy for the NCIPC, serving as the primary owner of creative direction and UX strategy for high-stakes public-facing assets.

• Spearheaded and optimized multi-channel digital campaigns, resulting in a double-digit increase in engagement and click-through metrics (80% CTR increase, 60%-page view growth).

• Orchestrated the successful redesign of the main CDC website, enhancing accessible design standards and improving overall usability metrics by 90%.

• Implemented a new Content Management System (CMS), directly supporting the agency's goals by boosting team productivity in content delivery by an estimated 80%.

• Drove results on key web projects by streamlining user interfaces, which doubled web traffic (100% increase) and significantly boosted user engagement.

• Executed comprehensive CMS training programs for over 300 web developers, content managers, and health communication specialists, leading to marked gains in operational productivity.

• Ensured 100% Section 508-compliance across all digital initiatives, validating the agency's commitment to accessibility and risk mitigation.

• Partnered with cross-functional teams during the COVID-19 response, ensuring the timely and compliant dissemination of critical vaccine information.